A$ AP Rocky has truly been known as Ray-Ban’s first-ever imaginative supervisor merely days after his pardon in a Los Angeles take a look at.
A$ AP Rocky safeguarded a brand-new title after being formally known as Ray-Ban’s first-ever imaginative supervisor, noting a major minute for the glasses titan because it integrates heritage with trendy society.
The announcement comes merely days after Rocky was acquitted in a really marketed Los Angeles take a look at, the place he encountered felony prices of assault with a semiautomatic weapon.
A courtroom situated the three-time Grammy candidate innocent on each issues, a choice that may have reworked his occupation trajectory.
Quite, he is getting into a noticeable type obligation, extra strengthening his impression previous the songs market.
As imaginative supervisor, Rocky will definitely help to mildew and mildew Ray-Ban’s image, lead format initiatives, and spearhead promoting initiatives.
Presenting A$ AP ROCKY (@asvpxrocky) because the very first Artistic Supervisor for Ray-Ban#RayBanStudios pic.twitter.com/tFSsKPJA75
— Ray-Ban (@ray_ban) February 21, 2025
” I’ve truly always appreciated Ray-Ban’s functionality to stay actual to its origins whereas repeatedly growing. I am “I am thrilled to be part of the stable heritage and set up the next part for a well-known model title like Ray-Ban.”
His very first most important job, the “Handed out Assortment,” will lower in April 2025, together with darkish lenses and gold-plated describing– a trademark look that mirrors his particular person design and Ray-Ban’s custom of sturdy glasses.
Rocky’s relationship with Ray-Ban is not brand-new.
The Harlem citizen has lengthy included the model title proper into his visible, together with their sun shades all through his American Sabotage program at Paris Fashion Week in June 2024.
