Rad Energy Bikes has named a new CHIEF EXECUTIVE OFFICER, merely a few days after its previous leader stepped down. The e-bike agency has really touched Kathi Lentzsch, that has really invested the final couple of years helping reverse underperforming enterprise in each the client and B2B areas.
The adjustment comes as Rad Energy stays to alter removed from direct-to-consumer for a retail-based method– an adjustment in technique that has really led the agency to arrange multiple rounds of layoffs over the past couple of years.
” Rad Energy Bikes goes to an inflection issue, altering from a direct-to-consumer design to a way more retail-focused technique, and it is a rare time to search out aboard,” Lentzsch claimed in a declaration. “This modification develops brand-new prospects to get to much more bikers, improve shopper partnerships, and progress the model title in vital strategies.”
Lentzsch will definitely be Rad Energy’s third chief government officer within the final 3 years. Phil Molyneux tipped down from the perform beforehand this month. He was mounted as chief government officer in 2022 when creator Mike Radenbaugh tipped aside. Radenbaugh started the agency in 2007.
Rad Energy isn’t the one one in its battle to find the perfect group design for providing its electrical bikes. 2 of one of the vital distinguished enterprise, Cake and VanMoof, only recently underwent insolvency restructurings with a view to proceed operating. And easily final month, 2 others– Electrical Bike Agency and Integral Electrics– merged.
