Kendrick Lamar checked out Chanel’s Paris atelier previous to ending up being the face of its glasses undertaking in an uncommon mixture of Hip-Hop and high fashion.
Kendrick Lamar entered the globe of high fashion and heritage workmanship in Paris, formally signing up with Chanel as the newest face of its glasses undertaking.
The Pulitzer Champion rap artist, acknowledged for his sharp lyricism and aesthetic narration, was touched by the French type residence after hanging out at its fabled atelier, the place he submersed himself within the model identify’s custom.
” I checked out the Chanel ateliers and noticed the process of simply how one thing goes from type to implementation. Seeing people that try and convey these visions to life reverberates with me,” Kendrick Lamar knowledgeable Business of Fashion.
His go to comes virtually 2 years after he stood for Chanel on the 2023 Met Gala, which acknowledged the late Karl Lagerfeld.
In January 2024, Lamar and very long time imaginative companion Dave Free labored along with the tag as soon as extra, creating the gathering for its high fashion program and routing a short film labelled The Button.
Forward of his most up-to-date collaboration, Kendrick Lamar said he “invested every week in Paris with their group and checked out the model identify background,” a process he duplicated previous to ending up being the face of Chanel’s brand-new glasses line.
The undertaking, photographed by Karim Sadli, is readied to launch in a while right this moment.
Lamar, that confirmed off Chanel glasses within the video clip for his observe Luther, said the choice to focus on glasses was willful.
” Chanel has a traditional custom which is consistently one thing I can assist. As a result of they don’t make clothes for males, I understood it might definitely have to be glasses,” he said.
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