Beyoncé has really partnered with image denims model identify Levi’s in a brand-new challenge recreating a number of of the model identify’s most famous commercials.
The initially, entitled “Part 1: Launderette” sees the tremendous star vocalist reprise a 1985 advert that noticed a male model strip off his pants and toss some rocks proper into the system to “stonewash” them.
Within the brand-new remake, Beyoncé sashays proper right into a laundromat carry a pail of flashing gems. She additionally peels her Levi’s, throwing them in to scrub with the rubies.
The industrial is soundtracked by Beyoncé’s Cowboy Carter minimize “LEVII’S PANTS,” together with Weblog submit Malone.
” My observe ‘LEVII’S PANTS’ commemorates what I feel is the supreme Americana consistent– one thing most of us placed on with satisfaction,” Beyoncé cooperated a press release. “I’m acknowledged to collaborate with Levi’s ® to supply important American iconography. Denims on denims has really steadily been translucented a male lens, so this reimagining challenge, which commemorates the famend girls viewpoint, is critical to me. I anticipate testing ingenious means for our visions to line up in encouraging women and recognizing their stamina.”
Levi’s acknowledged the “REIIMAGINE” challenge with Beyoncé intends to “get in contact with our followers in brand-new means and sustaining the event of our women’s firm because the clear-cut denim lifestyle model identify.”
