Chris Atlas acknowledges the hip-hop panorama just like the rear of his hand. A neighborhood of The Bronx and sensible songs sector veterinarian, he presently holds the location as head of state of Fat Beats, which is presently commemorating its thirtieth wedding ceremony anniversary. On this episode of XXL’s Inside Monitor podcast, Atlas talks on his nearly three a long time within the songs sector, promoting and advertising and marketing expertise, the worth of musician development, the event of musicians like Earl Sweatshirt, IDK and Tyler, The Developer, and further.
Atlas started as a trainee at Tommy Baby Data in 1995 whereas going to Metropolis College in New York Metropolis previous to being entrusted with heading Tommy Baby Black Tag 3 years afterward. In 2000, operated at Keystone Agency, the mothers and pop enterprise of The Fader, previous to occurring to Exec Vice Head Of State of Promoting at Def Jam in 2008 the place he handled musicians like Ye, Rick Ross, Jeezy, Ludacris and Rihanna. From 2017-2023 he was the Exec Vice Head Of State, East Shoreline Procedures & & City Songs at Detector previous to tackling his present responsibility at Fats Defeats the place he makes use of his talents for creating musicians within the brand-new age.
” You cannot quick the musician development part of developing a musician and producing a model title,” Atlas describes within the video clip listed under. “To me, the musicians that may actually seem comprehend, ‘OK, I require to have my digital influence. I require to deal with my socials, nonetheless I require to leap on the roadway. I require to see people. I require to excellent my craft.'”
Atlas names a few musicians he thinks exhibit these necessities.
” I look like IDK is a musician that is doing that,” Atlas proceeds. “That’s dedicated to urgent artwork,” Atlas notes. “To me, Earl Sweatshirt is a tremendous musician. Having really seen Earl … and his trajectory with regard to his devotion and dedication to the songs, now the place he is reaching media and doing packages, he is yet one more fantastic occasion. I am a considerable Tyler, The Developer follower. As soon as once more, Tyler has really been about. But I am a follower of the event of his artwork.”
” To me, a number of of the perfect musicians I’ve really handled have really dreamt on their very own,” Atlas consists of. “They’ve an understanding on their very own and simply how they intend to depict themselves and place themselves round. It is my work to spice up that, add to it and carry out it.”
XXL is again with yet one more episode of Inside Monitor, an as soon as each two weeks podcast that hangs round with a number of of hip-hop’s most distinguished sector execs, enterprise homeowners and much more. Organized by XXL Editor-in-Chief Vanessa Satten and songs exec Courtney “Courtney CL” Lowery, every episode will definitely stay to find hip-hop by way of the eyes of people which have really lived and brought a breath the society.
Watch or take note of the episode of XXL‘s Inside Monitor podcast listed under. The podcast will be situated on xxlmag.com, XXL‘s YouTube net web page and on the vast majority of podcast techniques: Spotify, Apple Podcasts, Amazon Songs and XXL Dwell.
