A Kendrick Lamar-inspired TikTok remodeled an everyday employment drive proper right into a viral expertise, resulting in a flooding of functions.
Kendrick Lamar remodeled an everyday authorities employment drive proper right into a TikTok sensation when the West Memphis Authorities Division law enforcement officials obtained his shiny Tremendous Dish proposes a viral video clip.
The division uploaded the now-viral clip in very early March 2025, together with uniformed law enforcement officials recreating Lamar’s choreography from his spectacular “Not Like United States” performance on the 2025 Tremendous Dish halftime program.
@westmemphispolice #policeoftiktok #notlikeus #nowhiring #fyp #foryou ♬ original sound – NFL
The video clip showcased the division’s distinctive 2023 Dodge Opposition police automobile, swiftly took social media websites by twister.
What initially began as a spirited technique to herald 25 brand-new staff promptly got here to be a internet expertise.
A West Memphis legislation enforcement agent described to ABC 24 precisely how the idea for the Kendrick Lamar-inspired video clip transpired: “We was scrolling on TikTok attributable to the truth that we resembled we require to rent a minimal of 25 people. We require to make it happen shortly.”
The police officer included, “We actually didn’t imagine it was mosting prone to take off as excessive because it did. We merely did it for laughing laughs and was actually hoping that we’d seize people’s focus for employment goals.”
The casual technique settled outstanding, creating enormous buzz all through completely different social media websites networks.
By March 10, the TikTok video clip had truly acquired an astonishing 11 million sights. The division’s telephones began calling constantly, and their Fb net web page obtained over 1,000 messages from attainable candidates asking precisely how to enroll with the stress.
With the video clip’s success going past all assumptions, West Memphis authorities authorities have seen price of curiosity surge considerably from younger individuals and females, 2 demographics focused clearly by the challenge.
Ultimately, although initially meant “for laughs and laughs,” the division’s technique turned an efficient employment magnet.
