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LUSAKA, Zambia, 8 May 2025 -/ African Media Agency( AMA)/- Tohnnie Pedestrian offered its most up-to-date model title, Johnnie Pedestrian Golden-haired, to Zambia on the Lusaka Songs Tones Celebration, noting the arrival of a lighter, brisker deal with whisky produced immediately’s significant technology. The occasion’s dynamic atmosphere provided the most effective part for Golden-haired’s spirited and unexpected launch.
Johnnie Pedestrian Golden-haired is a lighter, discreetly nice Scotch whisky created to be blended simply, usually with lemonade, and is at present provided in choose retailers and locations all through Nigeria, Zambia, Mozambique, Côte d’Ivoire and the Autonomous Republic of Congo.
Guests have been introduced in proper into the globe of Johnnie Pedestrian Golden-haired with elegantly curated Golden-haired Pubs, trademark presents mixed with lemonade, immersive setups and bespoke free presents, utilizing a vivid but superior intro to the model title’s intense brand-new part.
Taking the part have been Yo Maps, Zambia’s king of tune, Jae Cash, the lyrical heavy-hitter, and Xaven, the Kopala Queen herself. Every entertainer introduced fireplace to the part, nevertheless on the centre of all of it was the Johnnie Pedestrian Golden-haired Fluid Expertise, the place occasion goers discovered their finest Golden-haired provide on the neon yellow bars.
Designed for the turbulent, social-first fanatic, Johnnie Pedestrian Golden-haired is every thing about flavour with out the trouble. It’s easy, intense, and constructed to remix observe, very like Zambian younger individuals society, the flavours featured an unanticipated ruptured, leaving space for trial and error with the mixture and an expertise on the Golden-haired Door got here to be the most effective selfie minute for a gaggle that got here all set to expertise.
” Johnnie Pedestrian Golden-haired is spirited, pleasant and produced minutes comparable to this,” claimed Ifeoma Agu, Head of Society, Influencers and Advocacy for Diageo South, West and Central Africa. “We’re beneath to develop a recent part for alcohol consumption society in Zambia and Africa abruptly, one which has loads of flavour, pleasant and unexpected experiences.”
From billing terminals within the VIP to custom-made tasting blended drinks and on-site items for people who meant to placed on the ambiance, each touchpoint shouted one thing, Johnnie Pedestrian Golden-haired is beneath to play and to stay.
With Zambia formally onboard, Johnnie Pedestrian Golden-haired proceeds its turbulent African rollout. The model title is redefining whisky one beat, one sip, and one Golden-haired Edge every time.
For much more regarding Johnnie Pedestrian Golden-haired, the place to find it, and simply how one can mix it, adhere to @johnniewalkerafrica on Instagram.
Dispersed by African Media Agency. in behalf of Topboy
About Johnnie Pedestrian Blonde
Johnnie Pedestrian Golden-haired is a recent and turbulent spin on whisky. It’s lighter, discreetly nice, and produced mixing over ice or with lemonade. Reimagined for a brand-new technology of significant lovers, it’s constructed for sunset minutes and social hyperlink.
Relating to Johnnie Walker
Johnnie Pedestrian is the globe’s number one Scotch Whisky model title * (IWSR 2023) & & the globe’s prime Worldwide Moods Model title * (IWSR 2023 Cherished One Market Share), appreciated by people in over 180 nations across the globe. As a result of the second of its proprietor, John Pedestrian, people who combine its whiskies have truly gone after flavour and top of the range most of all else. At this time’s sequence of prize-winning whiskies consists of Johnnie Pedestrian Crimson Tag, Golden-haired, Black Tag, Twin Black, Eco-friendly Tag, Gold Tag Guide, Aged 18 Years, and Blue Tag. With one another they signify over 22 million situations marketed yearly (IWSR, 2023). Johnnie Pedestrian is moreover the highest very profitable Scotch and prime trending Scotch (Drinks Worldwide, 2024)
About Diageo
Diageo is a worldwide chief in drink alcohol with an distinctive assortment of brand name names consisting of Johnnie Pedestrian, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is famous on each the London Inventory Market (DGE) and the New York Provide Change (DEO) and our gadgets are marketed in larger than 180 nations across the globe. For extra particulars regarding Diageo, our people, our model names, and effectivity, see us at www.diageo.com. Go to Diageo’s worldwide accountable alcohol consumption supply, www.DRINKiQ.com, for information, campaigns, and means to share best approach.
Commemorating life, each day, anyplace.
For media questions, please name:
James B. Mbu
PR and Society Agency Lead for Diageo South, West & & Central Africa
The Plug
+2348027161243
Jb@plugng.com
The message Lusaka Music Colour Fest Lights Up with New Johnnie Walker Blonde Whisky confirmed up initially on African Media Agency.
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