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Slick Rick has truly joined star Idris Elba for Victory, a groundbreaking aesthetic cd exhibiting up June 13 by means of Elba’s 7Wallace tag in collaboration with Mass Attraction.
Noting 26 years contemplating that The Chief’s final unabridged launch, Victory is a sonic and movement image expertise that reimagines the artwork of narration, custom and imaginative imaginative and prescient. Exec generated by The Poet (Shiny Rick) and The Dreamer (Idris Elba), the job contains vibrant cooperations with Nas and Giggs, plus an distinctive look by Estelle.
” Victory has to do with willpower, narration, creativity and growth,” Shiny Rick claims. “It is an aesthetic tapestry of artwork and emotion-a music journey mirroring my previous and future. Victory is bigger than songs; it is an efficient declaration, highlighting the easiest of British creativity!”
Nas contains, ” Shiny Rick and I’m going again, so teaming up as soon as extra was an enjoyment. He is a basic quantity in Hip-Hop, and I am thrilled for a brand-new technology to expertise his creativity.”
On the coronary heart of the job is a 30-minute immersive film guided by Meji Alabi, that is acknowledged for his service Beyoncé’s Black Is King. The film brings Victory to life with hanging visuals and narrative deepness.
For the job’s visible, Shiny Rick partnered with digital photographer Jonathan Mannion and imaginative authors Equator Studios. JAY-Z’s very long time designer Youthful Grasp handled the mixing, whereas the cd’s artwork work and rollout have been created with British firm PAQ and Rick’s Group Eye Spot.
Victory will definitely make its opening night time on June 7 on the inaugural SXSW London at Shoreditch Metropolis middle, complied with by a real-time dialogue with Shiny Rick, Elba and Alabi. Tickets are supplied presently. The Big apple metropolis finest occurs June 13 on the Tribeca Occasion’s SVA 1 Movie show, with a Q&An together with Shiny Rick.
4 years deliberate, Victory was created and videotaped in between London and France, with visuals recorded all through the united state, U.Ok. and Africa. The result is a cross-continental homage to Rick’s heritage, mixing in depth verses, movement image panache and boundary-pushing creativity. Better than merely a cd, Victory is a celebration of power, creativeness and the limitless energy of creativity.
The Victory film will definitely be supplied to stream internationally on June 13 (system data coming rapidly). The cd will moreover be supplied to stream and acquisition on all important methods the exact same day.
Shiny Rick’s cd is only one of seven Mass Attraction methods to launch within the coming months as part of Legend Has It. Numerous different jobs consist of 1 from Nas and DJ Premier, Wu-Tang Clan’s Ghostface Killah and Raekwon, Mobb Deep, Large L and De La Spirit.
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