About Us
Welcome to Addisurbane. We’re glad and grateful that you’re here.
Company is more than just a magazine — it’s a reflection of the world’s evolving voices across fashion, technology, health, food, and fitness. Born from a passion for storytelling and a belief in the power of creativity, It serves as a modern platform where style meets substance, trends inspire thought, and everyday life is elevated through expression.
We aim to bring together a global community of thinkers, creators, and explorers. Whether it’s the bold statements of avant-garde fashion, the transformative edge of wearable technology, or the nourishment found in mindful food and movement, every piece we publish is curated with intention. Our readers don’t just consume content — they connect with it, challenge it, and carry it forward into their lives.
Our Mission
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis dapibus, ante vitae aliquam efficitur, sem massa vehicula leo, eu sodales enim augue quis ex. Praesent ultricies ipsum lorem. Ut tempus libero vel metus commodo ullamcorper. Integer a sollicitudin nisi. Nullam ac faucibus odio. Integer quis mi velit.
Our Vision
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis dapibus, ante vitae aliquam efficitur, sem massa vehicula leo, eu sodales enim augue quis ex. Praesent ultricies ipsum lorem. Ut tempus libero vel metus commodo ullamcorper. Integer a sollicitudin nisi. Nullam ac faucibus odio. Integer quis mi velit.
Our Goal
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis dapibus, ante vitae aliquam efficitur, sem massa vehicula leo, eu sodales enim augue quis ex. Praesent ultricies ipsum lorem. Ut tempus libero vel metus commodo ullamcorper. Integer a sollicitudin nisi. Nullam ac faucibus odio. Integer quis mi velit.
Our team is formed of researchers, artists, travelers, and storytellers who believe Ethiopian culture is more than history in books. At Abren, we strive to be a mirror of heritage, a spark of curiosity, and a destination for anyone seeking to connect with traditions that carry depth.
As we expand, so does our vision: to honor voices of the land, spotlight communities shaping identity, and offer our audience a rich, authentic, and inspiring cultural experience.
Quote from the Founder
Company was created from the need for a platform that speaks with purpose, acts with responsibility, and connects with awareness. We never wanted to simply echo empty conversations.
Founder & Editor-in-Chief
Where Style & Strength Coexist
Wellness is no longer just about fitness—it’s about holistic health, emotional balance, and empowerment through expression. Workout gear isn’t just performance-based; it’s high fashion. The gym has become an aesthetic space, influenced by urban design and cultural identity. People don’t just train their bodies—they curate their environments, blending inspiration with ambition.
The digital revolution has transformed how we approach strength and self-care. Mobile apps guide meditation, AI coaches offer personalized fitness routines, and smart mirrors deliver real-time form corrections. Technology meets strength not to overpower it, but to elevate it.
Our Golden Timeline
Title
01 Mar, 2023
Founded
March 2023 – Company Magazine was born with a mission to explore magazine world
Title
01 Mar, 2023
Digital Launch
August 2023 – Launched our first interactive web edition, featuring immersive stories
Title
01 Mar, 2023
Community Expansion
January 2024 – Reached 50,000 monthly readers and introduced new sections Health.
Title
01 Mar, 2023
Industry Recognition
January 2024 – Awarded “Emerging Culture Platform of the Year” by IndieMedia Awards.
Title
01 Mar, 2023
Studio Launch
April 2025 – Launched our in-house creative studio to collaborate with creators